Fan Lab HQ ("Fan Lab", "we", "us", "our") operates the website fanlabhq.com and runs community testing campaigns across multiple verticals including sports, finance, gaming, and entertainment.

We are a data controller for the personal information you provide to us. This means we determine the purposes and means of processing your personal data.

We collect the following personal data when you interact with Fan Lab campaigns or our website:

• Email address — when you sign up for early access or enter a campaign giveaway
• Name — when you submit a contact form or register for a campaign
• Survey responses — when you complete optional product feedback questionnaires as part of a campaign
• Usage data — standard website analytics including pages visited, time on site, and browser type collected via cookies
• Device information — the type of device and operating system used to access our site

We do not collect payment information, government identification, or any sensitive personal data as defined under UK GDPR.

We use the data we collect for the following purposes:

• To administer prize draws and notify winners of Fan Lab campaigns
• To send you information about new campaigns relevant to your interests, where you have opted in to receive this
• To compile anonymised, aggregated market research reports from survey responses — your individual responses are never shared in an identifiable form
• To respond to enquiries submitted via our contact form
• To improve our website and understand how visitors use it
• To meet our legal obligations

Under UK GDPR we are required to have a lawful basis for processing your personal data. We rely on the following:

• Consent — for sending marketing emails and newsletters. You can withdraw consent at any time by clicking unsubscribe in any email we send you.
• Legitimate interests — for website analytics and improving our services, where we have balanced this against your rights and determined it does not override them.
• Contract performance — for administering prize draws you have entered and processing any related correspondence.
• Legal obligation — where we are required to process data to comply with applicable law.

We do not sell your personal data to any third party. We may share your data in the following limited circumstances:

• Service providers — we use third party tools to manage email communications and website analytics. These providers only process your data on our behalf and are contractually bound to protect it.
• Affiliate partners — when you click through to a third party service as part of a Fan Lab campaign, that company's own privacy policy will apply to any data you provide to them directly. We encourage you to review their policies.
• Anonymised research data — aggregated and fully anonymised survey responses may be shared with brands and research partners as market research. No individual is identifiable in this data.
• Legal requirements — we may disclose your data where required to do so by law or in response to valid legal requests.

We retain your personal data only for as long as necessary for the purposes set out in this policy.

• Email addresses collected for marketing purposes are retained until you unsubscribe or request deletion
• Campaign entry data is retained for 12 months following the close of the relevant campaign
• Contact form submissions are retained for 24 months
• Survey responses in anonymised form may be retained indefinitely as they cannot be linked back to an individual

When data is no longer required we securely delete it from our systems.

Under UK GDPR you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data we hold about you
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to us processing your data based on legitimate interests
• Right to withdraw consent — where processing is based on consent you can withdraw it at any time

To exercise any of these rights please contact us at info@fanlab.io. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

Our website uses cookies — small text files stored on your device — to help the site function and to understand how it is used.

• Essential cookies — required for the website to function. These cannot be disabled.
• Analytics cookies — used to understand how visitors use the site so we can improve it. These are only set with your consent.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. By continuing to use our site you consent to our use of cookies as described above.

If you have any questions about this privacy policy or how we handle your personal data, please get in touch.

This policy was last updated in March 2025. We may update it from time to time and will notify you of any significant changes by posting a notice on our website.